What strategy can a Shift Lead use to increase sales during a shift?

Promoting daily specials and encouraging upselling is an effective strategy for a Shift Lead to increase sales during a shift. This approach not only highlights items that may be underrepresented on the menu but also enhances the overall dining experience for customers. By promoting daily specials, the Shift Lead can draw attention to unique or seasonal offerings, which not only may lead to an increase in average transaction value but also create a sense of urgency for customers to try those items.

Moreover, encouraging upselling involves training team members to suggest additional items that complement what customers are already ordering. This technique can provide customers with a more satisfying meal experience while simultaneously boosting the sales figures for the shift. For instance, suggesting a popular side dish or drink when someone orders an entrée can significantly increase the total bill.

In contrast, focusing solely on efficient service, limiting menu options, or reducing prices may undermine the restaurant's profitability in the long run. Efficient service is important, but without promoting sales effectively, it doesn’t capitalize on potential revenue. Likewise, limiting the menu can restrict customer choice and satisfaction, while reducing prices may lead to a perception of lower quality or impact margins negatively. Therefore, emphasizing specials and upselling is a strategic approach that combines enhancing customer experience with driving sales.