Which of the following is a key part of building guest connections?

Asking if customers need assistance is a crucial part of building guest connections because it demonstrates attentiveness and a genuine desire to enhance the customer experience. When shift leads and team members actively engage with guests and inquire about their needs, it creates a welcoming atmosphere where customers feel valued and important. This practice fosters trust and loyalty, indicating that the establishment prioritizes customer satisfaction.

Encouraging comments on social media may contribute to brand awareness but does not directly relate to in-person interactions that build immediate connections. Talking about store policies may be necessary at times but can often create distance rather than foster relationships. Providing minimum information might lead to a transactional experience, which rarely resonates on a personal level with guests. By focusing on assistance, employees create moments that personalize interactions and enhance overall satisfaction.